FULLCOUNT

FULLCOUNT is a leading Japanese selvedge denim brand known for its commitment to craftsmanship, premium materials, and traditional production methods. Using Zimbabwe cotton and vintage machinery, the brand creates denim with a strong focus on texture, comfort, and long-term wear. As part of the Osaka 5, FULLCOUNT produces a wide range of garments including jeans, jackets, sweatshirts, and T-shirts, all designed to fit seamlessly into modern wardrobes while maintaining the durability and quality associated with Japanese denim manufacturing.

As part of its international expansion, FULLCOUNT is launching its first store outside Japan in partnership with SON OF A STAG. This milestone marks a significant step for the brand, bringing its heritage-driven approach to Japanese denim to a new global audience through one of London’s most established destinations for premium denim and menswear.

For more information, visit Fullcount London